Record companies, artists, fans and perhaps the entire entertainment business are being readied to experience immersive digital environments that take us beyond the universe. Is this the future or a marketing-led tech fantasy?
Radiohead are due to release their Kid A Mnesia this month. The interactive experience was created in conjunction with Epic Games and will be available on PS5, PC and Macs very soon. The band’s latest venture follows the trend of musicians branching out into the gaming sphere to create similar environments inside the metaverse. Ben Gilbert explores these recent endeavours and attempts to understand if this is no more than a market trend or the future of the music industry. Click the blog post title to read the full article. Originally published on Synchblog.