Licensing music for video games is a big chunk of our business. It’s a space that’s constantly evolving, influenced by things like technology and the way that games are sold and marketed, so it’s in our best interest to try and develop new ways of integrating music in games. Whether it’s in-game performances a la Fortnite, or in-game album experiences like Radiohead’s Kid Amnesia exhibition, it’s certainly a future to be very excited about.
In this article, experts in the music licensing space reveal their biggest challenges, advice for publishers big and small, and what they expect from the future of music in games. The games and music industries have had a long and at times illustrious relationship. Early 80s arcade titles like Journey set the tone early, but licensed music came into its own in the 90s and 00s with titles like Tony Hawk's Pro Skater, Wip3out, Crazy Taxi, Guitar Hero, and licensed sports titles. Today, licensed music is still a major part of the games market, but the relationship is far more multifaceted due to evolving market trends. Click the blog title to view the original article.