Brief: TV Sync
Square Enix and IO Interactive needed to licence a track for a special one-off TV commercial to promote Hitman: Absolution. The TV commercial was to be shown during the football European Cup Final on ITV in the UK and globally online.
We put forward a number of potential tracks and also got quotes for this special one-off commercial on a track they were keen on using. We then negotiated and arranged the publishing and recording licenses for the chosen track, which was Lana Del Rey’s ‘Video Games’.
With over 100,000 views online and critical acclaim the ad was considered a great success. We have since been commisioned to help with further music requirements for Hitman: Absolution and another game, Sleeping Dogs.