Brief: TV Sync
Square Enix and IO Interactive needed to licence a track for a special one-off TV commercial to promote Hitman: Absolution. The TV commercial was to be shown during the football European Cup Final on ITV in the UK and globally online.

Solution:
We put forward a number of potential tracks and also got quotes for this special one-off commercial on a track they were keen on using. We then negotiated and arranged the publishing and recording licenses for the chosen track, which was Lana Del Rey’s ‘Video Games’.

Results:
With over 100,000 views online and critical acclaim the ad was considered a great success. We have since been commisioned to help with further music requirements for Hitman: Absolution and another game, Sleeping Dogs.