This article discusses how traditional game trailers may not be as effective in engaging the community as interactive experiences that offer a more unique and personal connection. The experts at Psyop, a marketing and production studio, have found success in creating interactive visual novels and games that allow fans to engage with characters and worlds outside of the main game. With the same budget as a glossy trailer, these experiences can provide a unique and memorable way for fans to engage with their favorite games and characters. Ultimately, the key to a successful campaign is to offer a well-told story with compelling characters in a lush and unique world that will engage the community.
Check the full article by clicking on the blog post title and learn how Psyop captivates their audience with unique trailers on gamesindustry.biz !