Branding through music is key to any project and is always one of the biggest cultural positioning tools for any producer or marketer -- gaming or otherwise.
Look at FIFA and GTA and how they have made music core elements of their products and marketing. Think about the music from Halo or Rocket League; it doesn't necessarily represent what consumers might listen to for purely musical purposes but you know instantly the cultural space that these brands sit in. The music becomes a key part of any game's identity, shaping the environment, and often driving high levels of long-term recognition.
Ben Sumner shares seven key things that can be done to improve the way music is integrated in games. Click the blog post title to read the full article on games industry.biz.